• All About Packaging
  • Case Studies
  • Contact Us

Packaging Value

Innovative Development in Packaging

  • Packaging materials and Machinery
  • Cap Lining Materials and Machinery
  • Induction Sealing Machines
  • Labeling Machines
  • Label Printers

#1 Trend In Labeling

October 20, 2017 by value

In the spring of 2014, I wrote about Loftware’s annual survey of customers and their perception of changes in the future; especially involving print on-demand color labels.  Loftware, Inc. (https://www.loftware.com/)  is the global market leader in Enterprise Labeling Solutions with more than 5,000 customers in over 100 countries.

Loftware Color Labeling


In their 2013 report, they predicted a significant growth in print on-demand color labeling.  Read about it here:  http://colorlabelsondemand.blogspot.com/2014/04/enterprise-wide-color.html

In their latest 2016 survey, Loftware predicts a very large increase in color label printing.  Here you can watch their webinar specifically on this technology:  http://resources.loftware.com/Reduce-cost-overhead-color-label-printing-Thank-You.html

Or download the survey here:

http://resources.loftware.com/Top-5-Trends-Enterprise-Labeling-2016.html

Watching this webinar, you will find all the reasons to begin using the solutions we sell; and validates the Color Label Solutions business model.  The number 1 trend was the move to printing color labels on-demand.
Two key findings from this survey are as follows:
  • 90% of their customers believe color label printing will become more important
  • 60% of their customers plan to purchase color label printers.

WOW!  That’s a new buyers for the solutions we sell!
According to Loftware and their survey, the reasons driving this tremendous increase in color label printing are as follows:
  • Complying With Government Mandates.  If you following this blog, you’ve read about GHS (Global Harmonized System of Classification and Labeling of chemicals) and the importance of color label printing.  In fact, we have currently 60 posts on our blog featuring GHS.   California Prop 65 warning is another example of a regulatory mandate that may require manufacturers to print color labels on demand:


http://colorlabelsondemand.blogspot.com/2017/09/new-ca-prop-65-requirements.html

  • Improving Brand Management.  Companies are placing more value on their brand; and want to convey their unique brands throughout the supply chain consistently. Also, color enables companies to distinguish between product lines/models/sizes quickly and easily across multiple languages.
  • Eliminating Preprinted Labels.  70% of Loftware’s customer use preprinted labels.  But preprinted labels come at a cost; Obsolescence, Storage, Lack of Design Flexibility, Process costs, etc.  Print on-demand color enable companies to print at the last possible moment, to enable design flexibility and reduce/eliminate label waste and storage.
Listening to Loftware’s webinar it’s clear; companies are learning the branding importance, cost savings and process improvements in moving to on-demand color.  That’s why Loftware created the native drivers for color label printers now available in their software.  Loftware offers drivers for Epson, QLS, CAB and even PCL based laser printers.  According to Loftware, native drivers simplifies deployments, enables large scale deployments, reduces network traffic (large data print streams) and optimizes printer performance.  Loftware seems to be on-board the color train!

Also, during the webinar, Loftware referenced a blog post written by Richa Groupa of VDC. VDC (http://www.vdcresearch.com/)  delivers in-depth market insights to technology vendors, end users and investors across the globe; featuring reports in the AIDC market including label printing.  


VDC Color Label Printing

In her post,


https://blog.loftware.com/migrating-the-aidc-market-from-monochrome-to-multi-color

Richa states their research showed 40% of their end user respondents use print on-demand color labels in their operation.  Although the perception that color costs more, preprinted labels create a lot of waste accounting for 9.3% of all label purchased. This waste along with all of the Branding, ID and Compliance benefits mentioned earlier will drive more companies to print on-demand color labeling.

http://www.vdcresearch.com/_Documents/briefs/autoid/16-Color-Label-Printers.pdf

My thanks to Maureen Perronil and Jessica Hutter of Loftware for their outstanding webinar.
If you are considering deploying Loftware and/or color label printers, contact us to help you decide how to proceed.  By focusing exclusively on this market, Color Label Solutions is your premier provider of systems to help you print color labels on-demand.
Guy Mikel
855-962-7670
info@colorlabelsolutions.com 

Filed Under: Label Printers Tagged With: Color Label Printers, Kiaro, Labels

Categories

  • All About Packaging
  • Cap Lining Materials and Machinery
  • Case Studies
  • Induction Sealing Machines
  • Label Printers
  • Labeling Machines
  • Packaging materials and Machinery

Recent Posts

  • Tabletop Round Bottle Capture Device
  • Tabletop Round Wrap Labeler
  • LabelOn™ Flat Items Labeler | Flat Bags Sheets Case Labeling
  • LabelOn™ Benchtop Flat Box Labeler
  • There’s Gold in Them Thar Hills – Or Should I Say Green
  • Used Labeling Machinery: Hidden Costs You Did Not Know About
  • LabelOn™ Basic Bottle Wrap Labeling – Longer Wrap – Added Tilt Adjustments
  • LabelOn™ Basic Bottle Wrap Labeling – Longer Wrap – Added Tilt Adjustments
  • LabelOn™ Label Dispenser
  • LabelOn™ Label Dispenser
  • LabelOn™ Benchtop Round Bottle Applicator
  • LabelOn™ Manual Benchtop Round Bottle Labeler
  • LabelOn™ Manual Benchtop Round Bottle Labeler
  • Hello world!
  • Investigating Glass Induction Sealing
  • Investigating Glass Induction Sealing
  • Labeling Unstable Products with LabelOn™ Pucks Labeling Kit
  • Labeling Unstable Products with LabelOn™ Pucks Labeling Kit
  • Used Labeling Machinery: Hidden Costs You Did Not Know About
  • Used Labeling Machinery: Hidden Costs You Did Not Know About
  • Used Labeling Machinery: Hidden Costs You Did Not Know About
  • Breakthrough Glass Induction Sealing with SealerOn™
  • Breakthrough Glass Induction Sealing with SealerOn™
  • Test Page
  • Making Re-Purposed Glass Packaging Possible with Induction Sealing and SealerOn™
  • Making Re-Purposed Glass Packaging Possible with Induction Sealing and SealerOn™
  • Making Re-Purposed Glass Packaging Possible with Induction Sealing and SealerOn™
  • LabelOn™ Mini Synergy – Accuracy of Application – Five Times Spot On
  • LabelOn™ Mini Synergy – Accuracy of Application – Five Times Spot On
  • LabelOn™ Mini Synergy – Accuracy of Application – Five Times Spot On
  • There’s Gold in Them Thar Hills – Or Should I Say Green
  • There’s Gold in Them Thar Hills – Or Should I Say Green
  • Treating Induction Liners as Contents
  • Treating Induction Liners as Contents
  • July 1st: Are You Ready?
  • By Fabricators, For Fabricators
  • NS Multi Prints New Materials
  • Inkjet Coated Kraft
  • ZPL With The C7500
  • LabelOn Labelling Machine Range
  • Get Your Matrix On
  • LabelOn™ and Epson Combine
  • Cap Liner Types and Functions
  • Cap Liner Types and Functions
  • Cap Liner Types and Functions
  • Pack Expo East 2018
  • How Not To Kill Your Inkjet Label Printer.
  • Kiaro vs C7500G
  • NS Multi Print Quality
  • 5 Ways To Save On Labels

Copyright © 2022 · News Pro Theme on Genesis Framework · WordPress · Log in