Label printing can be difficult; I know. But label printing can be easy if done correctly. When the artwork matches the label size correctly, label printing is easy to do.
Nutriment.com (www.nutriment.com) believes that success in the nutrition business is predicated upon knowing what customers need to help optimize nutrient intake; and to help address specific health problems. Nutriment.com has the distinction of offering formulations with the most comprehensive ingredients lists—highly potent formulations with nutrients chosen to work together so that the final effect is greater than the sum of its parts.
Joint health, male enhancement, vitamin/mineral blends and sleep aid formulations are just a few of the products they offer, and their list continues to grow. All ingredients chosen for these specific formulations are only the purist, highest in potency and scientifically validated by clinical research. Nutriment.com uses only GMP (Good Manufacturing Practice) certified facilities to produce its formulations. This requirement assures a safe and pure product that you can take with confidence.
When first contacting Peter Baker, Owner of Nutriment, I learned he needed a printer for producing short runs of labels for new products. “We launch new test products all the time,” said Peter. Continuing, “Some of these new products generate demand; some don’t. Once I have a large demand, we’ll purchase preprinted labels. Until we have a winning product, we don’t want to purchase a large supply of labels that may never be use.”
Given that Nutriment needed to produce a limited run of labels at a time, I offered to send samples from both the C3500 and C7500G printers. The C3500 is a very affordable label printer; the C7500G has much higher print resolution. We discussed also the L301 (http://colorlabelsondemand.blogspot.com/2017/02/l301.html) and the LX2000 (http://colorlabelsondemand.blogspot.com/2015/06/lx2000-full-bleed-color-label-printer.html) as well. But the ink costs would be higher to produce labels for these printers. For the Nutriment application, the C7500G was the best choice.
To produce these samples, Peter sent me artwork setup perfectly to work with a 2” x 6” label.
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| Nutrient Label PDF |
Notice how the label is designed with the marks setting out the location for the corners of a 2” x 6” label. When printing these labels at the “Actual” size using Adobe Reader or Acrobat, the preview shows exactly how the label will look.
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| PDF Label Preview |
For the most part, we don’t carry inventory of labels required to print all the possible sizes and types customers would want. But in this case, I checked with our plant, who happened to have a roll of 2” x 6” and 2.5” x 6” gloss poly labels in inventory. So I agreed to print some test labels for Nutriment.
Once I received the labels from the plant, I printed 7 different labels. On the first label, I found that I had to move the print slightly down and change the boarder setting to .06” to get the label to print exactly as required.
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| Label Horizontal Adjustment Example |
We then packaged up the test prints and sent to Peter.
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| Nutriment Label Prints |
With the correct artwork and label sizes, printing great looking labels is easy to do. Perfect for an application such as desired by Nutriment, printing labels as need for their prototype products. Companies launching new products all the time like Nutriment, printing on-demand color labels make good economic sense.
If you want to produce great looking labels easily yourself, contact us. We’ll help you get started printing labels quickly and easily.
Guy Mikel
855-962-7670